RTX 5090 Launch – Chaos As Usual! – Another year, another NVIDIA graphics card launch that ends in absolute chaos. This time, it’s the much-anticipated RTX 5090, and guess what? It was impossible to buy. As usual, the card went from ‘Coming Soon’ to ‘Out of Stock’ without a single moment where a normal person could click ‘Buy’ and actually secure one.
It’s the same story with every major GPU launch from NVIDIA. They know exactly what the demand will be. They know people are desperate to get their hands on the latest and greatest hardware. And yet, every time, it feels like an intentional exercise in frustration.
A Predictable Disaster
This isn’t just a one-off mistake. If you’ve tried to buy an NVIDIA GPU at launch in the past decade, you’ll be all too familiar with this mess. The RTX 4090 launch? A nightmare. The RTX 3090 before that? A complete joke. Scalpers, bots, and NVIDIA’s own questionable stock handling have made these launches unbearable.
And let’s not even get started on the price. We’re talking about a graphics card that costs as much as a small, reliable car. And yet, even if you’re willing to fork over thousands of pounds, you still can’t get one. How is that acceptable for a company worth hundreds of billions?
Who Actually Got an RTX 5090?
Well, if history is any indicator, it’s the scalpers. Within minutes of the supposed launch, eBay and reseller sites were flooded with listings. Prices already inflated beyond the absurd MSRP, with some cards listed at double or triple the original cost.
This is where NVIDIA continues to fail its customers. They had years to figure out a proper way to distribute stock, and yet, they seemingly don’t care. It’s bad enough that their pricing is out of control, but their inability—or unwillingness—to address availability is infuriating.
NVIDIA’s Response? Silence
As always, NVIDIA’s response to this backlash is predictable: they’ll say nothing. Maybe, if we’re lucky, they’ll acknowledge “unprecedented demand,” but they won’t admit to any wrongdoing. No solutions, no accountability, just radio silence while they count their profits.
At this point, it’s clear that NVIDIA either doesn’t care about the frustration they cause, or worse—they benefit from it. Artificial scarcity fuels hype, and that hype translates into more sales down the line. But for gamers and enthusiasts who just want a powerful GPU without jumping through ridiculous hoops, this cycle is beyond frustrating.
Will It Ever Change?
Let’s be honest: probably not. Until NVIDIA is forced to change by market pressure (or regulators), they’ll keep doing what they do best—overcharging for GPUs and making them impossible to buy. Meanwhile, AMD and Intel are waiting in the wings, hoping to capitalise on the frustration. Maybe it’s time to start looking elsewhere.